Are you considering expanding your business to include e-learning courses, or do you want to provide additional training tools for your employees? Either way, the internet and technology have made it so much easier to create courses and tools for nearly any subject you can think of. However, it’s important to remember that e-learning courses generally only cover a single topic, so each course should be designed with that in mind.
At Charley Grey, we love education and keeping up to date with the latest trends and strategies, especially when it comes to e-learning. We even offer our team various e-learning tools and materials to help bring them up to speed on a topic. We may manage your website, but our skills don’t come without some extra learning in the process. So, if you’re thinking about adding some resources for your employees or your remote teams, here’s how to create an e-learning strategy that works.
What is a Strategy?
The word “strategy” usually entails a lengthy document with specific headers for goals, purpose, and objectives in the business world. Your e-learning course strategy should be no different. So, before you panic about creating a document outlining your course, it’s best to think of the plan as an outline for a paper or a book. You want to put everything on paper to ensure you don’t miss any details or overlook an essential step in the process.
Unlike your complete marketing strategy, you don’t need to write an entire novel or pages and pages of text to outline your e-learning course. This should make you feel more at ease about starting the process and will help you create an e-learning strategy that works.
What You Should Include
Your e-learning strategy should always include your objectives and goals. Identifying and outlining both of these will ensure that you stay on track and don’t navigate away from the course topic. These goals and objectives can change over time or with each course you create, but this is the starting point for anything you hope to accomplish.
With everything changing rapidly on the internet and with technology, you want to identify your e-learning course’s timeframe. If you’re creating training manuals and guides for your team, you might want to refresh them every two or three years to stay current and updated with your business processes. If you’re creating an e-learning course to sell, your digital shelf life is roughly three years. Keeping or offering anything outside of three years will likely not reflect current technology or updates.
Finally, to create an e-learning strategy that works, you’ll want to identify your target audience and the number of projected learners for each course. Are you building a course for students, teachers, parents, employees, or management staff? Or are you creating a course for contractors and other businesses? Even clients would fall under this category, but each course should outline specifically who your course would benefit and who you’re targeting. Also, gathering an idea of projected learners upfront will help you prepare for each course and know how many people you can allow into a specific platform at any given time.
Assess Your Success
After the e-learners have completed the course, you can either request feedback or provide an assessment to gauge what they learned. This will allow you to make minor tweaks to your course and strategy so your e-learning course is perfect! The evaluation doesn’t have to be lengthy, and you can even personalize the feedback via email or ask for feedback on your social channels. No matter what you decide, it should all be laid out in your e-learning strategy.
We’re an Additional Resource
Creating an e-learning strategy that works likely starts with your website. If you want to build trust with your audience, your website can do that, but only if it looks professional. When you need help with web management and the rest of your digital marketing, contact the team at Charley Grey.