Landing pages are a crucial element of your sales funnel. With many of these pages, the goal is to have customers or leads land here and then commit. Whether it be for an upcoming webinar, an email sign-up, or to buy, increasing your landing page conversion rate is always your goal. Companies that have gone from 10 to 15 pages see, on average, a 55% increase in the total number of leads.
Across industries, landing page conversion rates are anywhere between 2.35% and 5.31%. With that being the case, you can imagine what this type of lead increase would mean for your business, no matter how small. As a marketing agency specializing in website management, Charley Grey knows all too well the struggles associated with conversion rates. So, we’ve created this quick blog to help you understand your landing pages and how you can increase your conversion rate over the next year.
Understanding Your Landing Page Conversion Rate
The conversion rate of your landing pages is a vital metric that you should be monitoring closely. It’s a simple equation but can yield high results when you understand how it works and leverage it for your business. To start, you’ll need two key pieces of information:
- The number of people who visited your page
- The number of people who converted or took the desirable action
From here, you can figure out which landing pages are high-converting and which ones are duds. For the most part, this analytic is done for you when you use Google Analytics, but you can also record this metric on your own. If you have a smaller company or website with not as many visitors, then you could get away with doing it on your own. But if you have a large corporation with steady website traffic, you’ll want to leave this to the technology and look at the report each month.
Five Ways to Increase Landing Page Conversion Rates
Know Your Goal
For your landing pages to be successful, you must have a clearly defined goal for each one. Is your goal to get them to subscribe to your YouTube channel? Or is it to get them to enter your online giveaway. No matter what you decide, having a landing page with one clearly defined goal will not only increase your conversion rate but will also ensure your guests don’t get confused or distracted from the reason they’ve clicked on your link to begin with. Furthermore, when you understand your campaign goals, you’re more likely to create content specific to that offer.
Write Straight Forward Headlines
When it comes to browsing the internet or funneling your traffic to a landing page, you want to make sure they know your landing page campaign’s goals and purpose. This means you’ll want to create a catchy, bold headline that grabs attention and will help you convert those visitors. Be clear on your messaging and keep your headline word usage to a minimum.
Craft Compelling Text
Following your headline, you should craft text that engages your visitors, invokes emotion, and lets them know that their emotional, physical, or psychological needs will be met by signing up or buying your service or product. No one has time to scroll through paragraphs of text on a landing page. Your traffic came to this part of your site with a very specific goal and target in mind, so drowning them in information is not likely to convert. Instead, keep things short and compelling to increase that conversion rate.
What good is a landing page if you don’t tell the visitor what to do? Employing one Call-to-Action on your page directs people to where you want them to go or teaches them how you want them to act while visiting your site. While this might just seem like a button to you, web designers and copywriters know that the CTA is prime real estate on your landing page. Everything from the color of the button to the message can impact your conversion rate, which is why you’ll want to think long and hard about the language and design you use.
Before anyone visits your website or finds their way to your landing page, they need to know there’s something truly in it for them. Some craft language you can include to highlight value might be “making good money,” “drive when you want,” or “no office, no boss.” All of these tell your visitors exactly what they can expect and what type of value is in it for them. Again, one of your goals is to invoke an emotion or speak to your audience to increase your conversion rates.
We Help You Convert
Getting your landing pages to convert isn’t always easy. While you may feel overwhelmed or like your conversion rate just isn’t as high as it could be, we want to help you! When it comes to your landing pages, you need a knowledgeable team on your side. So, if you’re tired of failed launches or not getting as many sign-ups as you’d like, then it’s time to contact Charley Grey! Dial (317) 659-1982 today!