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In order for your business to be successful, you need customers. But there’s an age-old question about how you attract leads, keep their attention, and then convert them to into actual paying customers month after month. This struggle is constant for business owners, but thankfully the expert marketers at Charley Grey are here to help you navigate these challenges.
When it comes to your marketing content, the same message must be displayed across all channels. You want to stick to ideas that match your brand’s mission, imagery that speaks to your audience, and, most importantly, copy that’s in line with the language of your brand.
4 Ways to Win Customers with Content
1. Get Personal
The old days of using sales language and pitching to clients have gone out the window. Thanks to social media and other digital forms of communication, bland copy is no longer cutting it. Most brands are finding that even their calls to action have to be very specific. When it comes to creating your content around a particular campaign or for your website, don’t be afraid to get personal. Connect with your audience on a human level rather than speaking like a corporation. Humanize your products or services, and don’t be afraid to showcase real problems that your business has been able to solve for others. This display builds trust and confidence with your consumers, and it also makes them feel as if they know your brand on a deeper level.
2. Create for Your Target Audience
Identifying your target audience is one of the earliest things you do for your brand, but it’s essential to know that your target will likely grow or change with time. If you plan on scaling your business to attract new consumers, you’ll need to pay attention to different pain points. Younger consumers won’t have the same needs, wants, or desires as seasoned consumers, but that doesn’t mean you don’t have something to offer to multiple age groups. If you’re struggling with identifying or tweaking your targets, think about who your target isn’t and work backward from there.
3. Two Little Magic Words
In copy, two little magic words will hook eyeballs and get them to read more: “this” and “you.” These two little words are so simple but highly effective. When you write social media captions, blog titles, or even digital advertisements, use “this” to grab attention, and then personalize and speak to your audience member one-on-one with the word “you.” This practice will make consumers feel like you’ve created something magical just for them, and they’ll be yearning for more.
4. Utilize Email Marketing
Far too often, businesses put most of their marketing dollars into social media ads, billboards, print, and swag. However, email is showing to be an effective and efficient way to advertise and reach your audience. With email marketing, you get direct access to the client since they’ve graciously given up their email address. With this information, you can tailor your messages to them individually and personalize each message by addressing them in the greeting. Email marketing is also a faster and easier way to spread the news about your promotions, and it guarantees that your messaging reached your targets. However, it doesn’t ensure they read the message. That’s why you should remember to use those two little magic words we discussed above.
Step into Our Office!
Working with Charley Grey isn’t like working with other agencies. You don’t just hand over all of your marketing materials and then we control everything from there. Instead, we work with you to design and build a website that fits your brand, products, and mission. We then manage your website, which marks off another task from your ever-growing to-do list. And, we do this all for one crazy-low monthly fee. If you’re ready to get started, contact us today!