Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement options to Facebook groups, it has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your business. Having a Facebook page helps to legitimize your business in the customer’s eye.

But we get it – with so many ways to promote your business on Facebook, it can be difficult to know where to start. So, Charley Grey is helping you out!

8 Easy Steps to Make Facebook Work for You

1. Create a Business Page

This is an easy process. Simply log on to Facebook, click “Pages” in the left sidebar, and then “Create New Page.”

2. Post Valuable Content Regularly

This is ultimately the best way to promote business on Facebook. Content is what attracts people to your social media profile and is the way you’ll build an audience online. Be sure to include different types of content, including images, videos, text, stories, or even polls.

3. Engage Followers

This might seem like Social Media 101, but we can’t stress enough how important it is to interact with your followers. The best way to get engagement on social media is to make sure your posts show up for your followers. To do that, you need to create interaction. Make sure you answer questions, respond to comments, and participate in your online community.

4. Leverage Friends of Fans

Social media is the new word of mouth and should be used as such. Be sure to tap into the wider community of people you can connect with through your existing fans.

5. Add Photos

We’re all nosy, which is why we scroll through Facebook for hours upon end in the first place. It’s important to add a profile, cover photos, and posts loaded with visuals that reflect what your business does. Given that these pictures will be providing your clients with your first impression, use high-quality images that portray your business in a positive light.

6. Field Comments and Requests from Customers

This one is important, guys. Social media is a great way for your customers to get in touch with you. However, if they choose to reach out to you on Facebook, you need to be prepared to answer their questions and address their requests. Have a customer service representative dedicated to this role so the comments don’t slip through the cracks.

7. Run Facebook Ads

Don’t let the dollar signs scare you – this social media giant has created one of the most popular ways to reach your audience with its advanced targeting options, and taking advantage of the benefits is crucial. To get started with ads, you can review this lesson from Facebook directly, and don’t miss the step of making sure that you review the types of Facebook ads and various bidding strategies to help you succeed.

8. Take Advantage of Allllll the Features

As of 2020, consider utilizing tools like Facebook Live, Facebook Video, and Facebook Stories to help promote your business.

Facebook Live: Go live on the air to engage with your audience in real time. Your followers will receive a notification that you’re going live and can tune in to watch. The recording is made available for playback so followers can watch later if they are unable to tune in. You could interview a guest, demonstrate how a product is used, or showcase an event where you may be exhibiting.

Allow Charley Grey to Help Promote Your Business on Facebook

The truth is the more appealing and up-to-date your Facebook page is, the more credible your business is. By becoming a VIP member through one of our crazy-low monthly subscriptions, the experts at Charley Grey will manage your social media and boost your company’s exposure and credibility. So, stop fussing with your website and let us handle everything. We’ll start by taking you out for coffee!

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