Marketers around the world are always preaching, “Content is King.” But what does this really mean? Does anyone really know anything about content marketing? While we’d like to think we have it nailed down, the truth is we content marketers will always be striving to perfect content marketing.
However, the internet and this concept are constantly evolving, which means our strategies and approach to your digital presence does, too. Still, some misconceptions are floating around out there that people need to be aware of. Thankfully, your team at Charley Grey is here to highlight these so you can be prepared and adjust your marketing accordingly. But first, let’s define content marketing:
Content Marketing: A type of marketing that involves the creation and sharing of online material, such as videos, blogs, and social media posts, that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
If you’re still unsure what content marketing is, think of content marketing as the educational portion of your content marketing strategy that doesn’t tie directly to your products or services. This can be in the form of email newsletters that pertain to relevant information in your industry; vlogs that entertain, inspire, or educate your followers; and any other type of content that your business produces to build brand loyalty and interest.
Six Misconceptions About Your Content Marketing
- Content Marketing is a Campaign
“Content marketing is not a campaign – it’s an approach, a philosophy, and a business strategy.” – Joe Pulizzi.
Your company’s content marketing is more than just the pieces you create – it’s a well-oiled machine that involves producing, publishing, sharing content, communicating, and interacting around content throughout the entire life of your business. Campaigns are just part of your content marketing, but not the whole thing.
- Content Marketing is Digital
Everyone uses the internet, so it’s a common misconception that content marketing is strictly digital. But that’s not true. Your content marketing strategy should include other avenues as well. These can be:
- Outside conferences
- Guest lectures, seminars, & workshops
- Industry reports
- Customer newsletters
- Articles in magazines/papers
Think broader than the internet when it comes to content marketing for your business.
- Creating Content is Considered Content Marketing
This is just flat out false. Content marketing is so much more than the pieces of content produced. In fact, your content marketing strategy should include concepts for distribution, communication, and plans for audience interaction. Without clear ideas and goals for targeting your audience, your content marketing is sure to produce few results.
- All Content is Good Content
Thanks to the world of social media, many brands feel the need to out-produce the competition when it comes to posts and videos. However, you can get a lot farther when your content is meaningful and pushed through the right channels. Don’t focus on out-producing; focus on out-smarting.
- I’ll Get More Customers by Blogging
While blogging is a great way to share your expertise and build brand loyalty, it’s not the end-all, be-all solution for content marketing. It certainly won’t guarantee your business new customers, but it can help bring them to your site and inform them about your products or services. Still, your entire content marketing strategy requires consistency, patience, and a blend of skill sets to be successful.
- Content Marketing is the Same as Building Brand Awareness
While content marketing can help you build brand awareness, its strategy certainly is not the same thing. Building brand awareness employs other business elements such as brand colors, logos, voice, and font styles. While you can incorporate these elements into the content you produce, content marketing deserves a strategy all on its own.
Let’s Build a Foundation for Your Content Marketing
Are you building a content marketing strategy from scratch, or are you planning on making some shifts? Don’t fall for these misconceptions about content marketing. Instead, let our team help you! We have marketing experts that can produce content, help you build brand awareness, and push your content marketing out into the world. We have a happy list of clients and managed web clients, and we’re ready to add you to our Charley Grey family. Call us today at (317) 991-1982.