Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and throw money away without a solid ad strategy. As with any type of promotion, you’ll need to actively figure out what works best for your brand and keep only the most successful actions.

According to Statista, there are approximately 302.28 million Facebook users in the United States, with a projected 324.76 million by 2026. The slow and steady growth of the social media giant means you can target your ad to a very specific audience. No matter who your typical customer is, there is likely a group devoted to them on the platform.

One of the reasons Facebook ads are highly effective for smaller brands is the cost-effective strategies the social media company implemented for advertisers. They’ll talk you through setting up your ads and even offer some tips along the way. Similar to how Charley Grey can target and track visitors with your managed website subscription, you, too, can use an effective Facebook ad strategy to target the people you want without wasting advertising dollars.

Do Facebook Ads Still Work in 2022?

More businesses and marketing firms are on Facebook than ever before. You can barely search for a topic without seeing sponsored ads. All the noise may make you wonder just how effective a Facebook ad is compared to the past.

The good news is that Facebook ads still work. You just have to adjust your strategy a bit to match 2022 trends and consumer preferences. Here are five ad targeting strategies to help you reach your Facebook marketing goals.

1. Segment Your Audience

Break your target audience into segments so you can personalize your ad campaigns. Mailchimp found segmented email campaigns can result in 100.95% more clicks, and Facebook ads are no different. The more a person relates to your message, the more likely they will click on it. Why waste money sending out a message to people who have no need or desire for your product or service?

Once you establish the buyer personas for each segment of your audience, you can create groups on Facebook and target your ads directly to each one. Knowing their likes and dislikes makes it easier to develop an ad matching their needs. You can even choose demographics based on interests, such as hobbies or specific behaviors. Then, further narrow the selection by age, location, gender, and other demographics.

2. Stand Out From Others

People tend to skim over advertisements because they’ve repeatedly seen the same or similar things. One thing you can do to stand out from other Facebook ads is to choose relevant images that are bright and eye-catching. In addition, write active headlines that use different language from your competition.

You can also offer deals no one else is to help you stand out from the crowd. Think about what your target audience most wants and try different tactics to see what the conversion rate is. Marketers use millions of stock photos to help get their promotional messages across. Choose something a little weird and outside the norm to grab attention.

3. Use Pixels to Gather Data

You can add pixels to your website to track where visitors come from, the browser they use, and other details. Then, utilize the information alongside demographic information to target your Facebook audience better. The more information you have, the easier it is to provide content your audience cares about.

For example, you can learn what type of ads your customers click on and translate the information into making your Facebook ad. You should attract a similar audience and can further refine it with the social media site’s parameters.

4. Test Versions

Facebook lets you use a marketing strategy where you can try different versions of the same ad and see which one your target audience responds best to. Swap the images, headlines, and offers until you hit on the one performing best.

You can throw your entire budget into the highest-performing ad. Remember that little changes can sometimes make a significant difference. For example, swapping out the call to action (CTA) button and using different words can improve conversion rates.

5. Dig Into Analytics

Facebook offers some insights into your marketing strategies. Pull up Ads Manager, go to Business Home — the house icon — and click on Insights on the left side. Within the Insights panel, you can set attainable goals, so Facebook Ads Manager gives you prompts as you create new ads. You can also look at results and see your page’s paid and unpaid reach over time.

Additionally, you can use these insights to dig into who your audience is. For example, you can find out their age and how much they engage with your posts, whether male or female and where most of your audience lives.

Although you’ll still need pixel tracking, demographic information, and big data from your current customer base, you can get a quick snapshot of how well your page and ads perform with your target audience.

Experiment to Find the Best Ad Strategy

One of the best parts of Facebook advertising is trying different techniques and seeing what resonates with your audience. You can do something outside the box and set a small budget before spending thousands of dollars on ads that don’t perform.

With some attention to detail, you’ll soon make the most of your promotional efforts on the platform and see a significant increase in website traffic and conversions.

Speaking of websites – If your business needs a brand new design or if you’re tired of fiddling with it yourself, contact Charley Grey today! We work with companies across the country, designing and managing their websites that bring in thousands of visitors each month, translating into more sales for each of our clients. Contact us today to get started!

Photo by Alexander Shatov on Unsplash