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Blogs are a crucial part of your digital presence and can significantly boost your SEO rankings for your site. However, not everyone is a gifted writer, and if you don’t have an individual on staff with writing talent, your marketing department can struggle. Still, you must put effort into blogging for your website, even if it’s just once or twice a month.
Charley Grey knows just how important quality content and SEO rankings can be – we’ve built an entire digital agency around this concept. So, we’re here to offer some advice that could help you become a better blogger.
- Develop Your Strategy
With today’s access to the internet and online websites, consumers gather more information online than they do anywhere else. This means your content development needs to be strategic and executed with purpose. Otherwise, you won’t be reaching your ideal audience. If you don’t develop a comprehensive strategy, you could also be missing out on crucial touchpoints and opportunities that could lead to sales. To create a strategy that works for you, you need to hone in on why you’re creating content and what it means for your business. With so much information floating around, it’s important to remember that quality trumps quantity every time.
- Write, Then Keep Writing
Like everything else in life, writing takes practice. Even the greatest writers of all time mastered their skills through continuous practice. If you think your first blog won’t be any good, you’re probably right. But that shouldn’t slow you down. Instead, remember that practicing your new skill of blogging will help you become a better one. Additionally, you need to remember that the more you put off writing, the more difficult it will be to start. Everyone gets writer’s block, but only those who sit down and write through it make it out on the other side a better, more consistent blogger.
Reading is your best friend. If you want to be a better blogger, it’s crucial for your brain to consume just about everything you can. Read the morning newspaper, read a book in the evening, read those lengthy emails at work – just read! Reading not only exposes you to other styles, voices, and forms of writing, but it also helps you make a better connection with your own experiences and emotions, which in turn makes you a better blogger and communicator. Remember: The reason you’re blogging in the first place is to communicate with your audience, and reading can help you do just that.
- Show Your Dates
As a blogger, you’d like to think that your content is evergreen and timeless. However, that’s not always the case with each topic. Therefore, you should display your dates on your blogs, no matter the subject matter. Even the smallest of facts could be outdated in six months to a year, so putting your date on your blogs ensures that your audience doesn’t feel you’re misleading them. Additionally, this practice can further enhance your audience’s trust in your content and let them know that you understand information can change and nothing is you write is eternal.
- Create Content for Humans
This is perhaps the most important aspect of blogging. If you want to be a better blogger, you need to remember who you’re writing for: humans. While you want to write to secure your spot in SEO rankings, you also want to write for your ideal audience. Mastering this skill takes practice, but it’s well worth it. Thankfully, Google and other search engines have made incredible strides with their SEO AI technology. These AI technologies can now read and understand a blog like a person, thus giving you more freedom in writing style and form. Furthermore, Google’s technology can now detect when a blogger is “keyword stuffing” or placing keywords where they don’t sound natural throughout the piece. The bottom line? Write for your audience and SEO purposes.
We’re Your Trusted Bloggers
In addition to providing our clients with stunning website designs through our managed website subscription services, Charley Grey also helps our clients with blogging. By outsourcing this responsibility to us, our clients have the freedom to focus on other aspects of their businesses that matter to them – all the while enjoying the peace of mind that we’ve got them covered with quality blogs. To learn how we can help you and your business improve your online presence, contact us at (317) 991-1982.