3 Reasons Why Blogging is Important For Your Business
Blogging started out as a unique platform to share a person’s thoughts, feelings, opinions or experiences. Kind of like an online journal or diary with a little following. Now today, it has grown into a platform used by millions: everyone from individuals to businesses. The simplicity of a blog makes it easy for anyone to launch a blog and become a self-proclaimed “expert.” Blogging is an inexpensive and easy way to build your business, boost website traffic and increase sales. Here are 3 reasons why blogging is important for your business.
Why is it important to have a blog for your business?
Blogging is a timeless way to make your website stand out and get noticed. Here are 3 reasons why you should incorporate blogs to your business’ website:
1. Improve Your Website’s SEO (search engine optimization)
As discussed in “Google’s Love for Content,” Google has recently improved their algorithm to heavily focus on a website’s content and frequency of posts/updates. Therefore, if a blog is well-managed, meaning regularly updated and based on relevant topics to your business, it will increase your website’s SEO.
A company blog will also allow you to increase the number of relevant inbound links that will direct readers to the main parts of your website. This, along with SEO, will allow you to increase traffic to your website and the length of time that visitors spend on your site. You may even gain new customers as a result.
2. Increase Traffic to Your Website
By show of hands, who wants more traffic on their website? Yup. Us, too. Let’s think about how people find your website:
- They could type your name right in to their browser, but wait. That’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
- You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal.
- You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Likely from people who don’t know you yet. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
3. Enforce Your Brand as an Expert in a Particular Field
Another reason blogging is important is that its content gives your customers/readers the confidence to trust in you and your brand. You establish authority. Even if establishing authority is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff.
The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. Think about it: If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
Keeping this in mind, you will be able to enforce a stronger brand connection with your readers and hopefully encourage those readers to return to your site for other relevant information. Or even purchases (which is the goal, right?).