Before we talk about the 3 ways to get more dental patients to your dental practice, I want to give you an awesome marketing tip that you can do tomorrow to start receiving more Facebook traffic and ultimately more dental patients!
Create an 8.5″ X 11” table topper and put it on the check-in desk so everyone who comes in can see it. Look at the example below.
As you can see for everyone that “checks in” on Facebook, your dental practice will donate $1 to a charitable cause. This will broaden your reach to a very local and narrowed audience. This will expand brand recognition, increase Facebook and website activity, and you will be doing something that matters. If you need help with an awesome table topper design like the one above, please reach out to us!
Ok, onto what you came here for! 3 ways to get more dental patients to your practice!
1. High converting website
Most dentists and marketers overlook this aspect. They continue to hope for conversions by relying on an old website that lacks updated design and development qualities to convert online consumers into paying customers. You could be getting 2,000 clicks per month on your site, but if your conversion rate is less than 1%, you’re doing something wrong. Get a free web review from us to see if you could be doing something better. Your conversion rate goal should be at least 3%, which is a realistic number. Now imagine going from a conversion rate of 1% to 3% virtually overnight. You just went from getting only 10 new patients per month to getting 30 new patients per month. A new website might be the factor that is holding you back from jumping from 1% to 3% conversion.
2. Local SEO (Search Engine Optimization)
If someone types in [your city] and [dentists] your goal is to be on top of the organic local results page. We can get you there! Properly optimized websites for search engines is an extremely important factor in whether or not a website will get organic online search traffic. Google displays local results higher on mobile browsers. That’s because when people search for something on their smartphone, they are most likely looking for a regular listing.
3. Social media marketing
Social media marketing is very powerful when done properly. You need to do more than just post on Facebook every day. Be ACTIVE on your accounts! If you aren’t posting on Twitter, delete the account until you can do it right. The last thing you want is a potential customer landing on a tweet from 2 years ago. This depreciates your brand. Make sure you optimize your Google+ account. Google+ can rank in local searches which is where your customers are trying to find you! Write blogs on a consistent level and then post a link to them on your social accounts. This will increase website traffic and give informative information to your patients creating a family-like trust between you and them. Some popular blog articles you can write for your dental practice are:
“How to properly brush your teeth”
“What is a cavity and how can I prevent them?”
Blog articles should typically be questions that online consumers are asking! If you need help writing your blogs and optimizing them for local search, don’t hesitate to contact us!
There are a ton of ways to get more dental patients to your practice! The 3 ways listed above are absolutely essential and a great place to start!