5 Must-Have Elements on Your Website
User-friendly, also known as user experience, is the art of making your website simple and easy to use. Understanding your customer’s online behavior gives you insight into what works and what doesn’t.
What is user-friendly?
Research conducted by HubSpot.com reveals that when asked about the most important factor in a website, over 75% of respondents stated they rank “ease of finding the information” at the top. If you construct your website in a manner that’s too complicated to navigate, produce content too difficult to comprehend, or design functionality too cumbersome to use, your website will not meet its objectives, and you will lose business.
If it takes more than 5 seconds to load (yup. that’s it. FIVE SECONDS), then it won’t be considered as a user-friendly site. Moreover, delay in page loading may not only affect a website’s usability but also it’s ranking. Avoiding the additional videos, images, and plugins on the site can work more than wonders for your site.
In today’s world where mobile web browsing becomes more common than desktop. It becomes a necessity to create a mobile-friendly website. It is a task of a designer to test his/her website both on desktop and mobile. There’re many testing tools available in the market that are considered handy for both newbies and experts.
If the website looks unorganized or cluttered, then users may find it hectic to get their required information from the site.
Make your website layout or design simple enough, always put organized or relevant content, add relevant or useful call-to-action to the site, and follow a single theme for every page.
The website you’re creating should be user-centric. In other words, it should be designed while keeping user’s behavior, choices, preferences, and their comfort in mind.
Users feel comfortable when they find each and everything consistent or relevant on site. It is your job to maintain consistency and familiarity with elements, design, typography, color, navigation on the website.
Creating a visual web design is another way to make your site user-friendly. Visual design is all about how you aesthetically bring color, images, typography, and other elements together to improve the user`s experience.
Pulling all the website elements altogether also requires the wise use of white space, line, shapes and showing the hierarchy between different items.
In case we haven’t made it clear: IT’S HIGHLY IMPORTANT TO HAVE A USER-FRIENDLY WEBSITE. When potential customers visit your site, they shouldn’t be confused about a single element; whether it is about content, page-loading, navigation, color or anything on site. If visitors get confused or find any difficulty using your site, they leave, and your site will get a poor reputation.