There is an ever-changing flux of subscribers in your email list. Unfortunately, the numbers tend to move downward by about 22.5% every year.
As a business, it’s your job to ensure that your marketing plan constantly adds fresh contacts to your email list. But as any business owner knows, this is easier said than done. Getting people to actually put their email into your signup is like trying to find the light switch in a dark room. Luckily, we’ve narrowed it down to 5 things you can do to grow your email list that actually works.
Why You Should be Building an Email List
Email lists are an effective way to communicate with customers about the happenings of your business. If you think social media is enough, you’re wrong. I say that as respectfully as possible. But studies show that you’re 6x more likely to get higher click-through rates from emails over Facebook or Twitter.
What does this mean? You need to add email marketing to your social media content calendar.
Grow Your Email List with These 5 Tips
Now that you’re convinced it’s time to grow your email list, here are 5 ways you can boost your email marketing strategy.
Put it in a pop-up.
We all can agree that pop-ups can get annoying. You know the ones that pop up anytime you navigate to a new page on the site? Or the ones that hide the “close” button? To be frank, those website pop-ups suck.
If done tastefully, pop-ups can be a great way to engage users and collect emails – especially if they gain something out of it like a free downloadable.
Collect email addresses wherever, whenever.
Put a call to action on every page of your website asking users to subscribe, post about it on your social media, put it in your emails, or ask for feedback and collect emails. If you interact with customers face to face, go ahead and use a paper sign-up sheet to grab their emails. Attending a trade show? Do a giveaway and collect emails in order to enter.
Be intentional and creative with it. You won’t get emails if you aren’t asking for them! If you need help coming up with a strategy, check out our blog on how to create a content strategy.
Offer something free.
Bonus content is a great way to entice website visitors into giving you their email. This doesn’t have to be some elaborate 100-page eBook either. It can be something simple like 10% off, a free download, free webinar, or access to an exclusive sale.
Be sure to promote these on other social media outlets, too! You can do this with a simple “Have you taken advantage of *enter bonus content* yet? Head to our website and hit the subscribe button! We’ll send it straight to your email.”
Create valuable content.
Hook them with the subject line and keep them with the content. Try to keep your messages short and to the point. No one really wants to spend longer than a minute or so reading an email so you have to be direct! Create a bright, branded email that is visually appealing as well. This is a great place to highlight any recent blogs you’ve posted, too!
Make a good first impression.
The old saying “you only get one chance to make a first impression” applies to your email list, too. The content you send needs to benefit them and not clog up their inbox. In other words, don’t spam them.
Immediately after subscribing, send them a simple welcome email using their first name. This is a good chance to introduce them to the other benefits of your business such as current promotions, social media outlets, or other resources. Go ahead and link to other blogs they may find helpful, too!
Increase Your Email Subscribers Organically
If your company goals are to grow your email list without purchasing emails, these 5 tips are sure to help you do just that. If you tastefully use pop-ups, make it easy to subscribe, offer bonus content, and create valuable content, your email subscriptions will grow in no time.
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