Photo Credit: https://unsplash.com/photos/bFTVxTo266E Photo by Maksim Tarasov on Unsplash
You’ve taken the time to write compelling copy, had a professional design and develop your website, and have polished, organic images and great products. Yet, your website isn’t converting visitors into paying customers or subscribers. Why is that?
This problem is common for people who come to Charley Grey looking for help with what we call the bounce rate. Creating a website that people want to browse through isn’t just about stunning pictures, captivating hero statements, and bold copy. It’s so much more than that. Here are six reasons your website is driving away customers.
Slow Response Time
No one likes hanging around a site that doesn’t load. While you could assume it’s the internet, it’s likely not. People don’t have a ton of time they’re willing to dedicate to waiting for your website to load, and most popular browsers are equipped to handle fast-loading speeds. But if it takes more than 10 seconds for a page to load, you can guarantee it’s driving customers away from your site. Check out the backend and find out where the hiccup is and get it fixed right away.
Long Registration Requirements
Gating your content is a great way to funnel people into an email list or to get them to navigate further into your website. However, gating all of your content and having strict registration requirements could be driving customers away from your website. While you’re not expected to provide your entire service or product for free, potential customers should be able to get a basic understanding of what you’re about and make the decision for themselves whether or not they find value in your registered content.
Today’s consumers spend most of their time on their mobile devices, which means your website needs to be responsive and built to be mobile-friendly. If customers can’t browse your site, look at your products, and make a purchase all from the convenience of their mobile device, then you’re missing out and driving them away. If you want to continue to serve the internet and be a driving force in your industry, your website must be mobile-ready and responsive.
Lack of Calls to Action
Calls to Action are basic marketing knowledge. If people don’t find clear CTA’s on your website, they’re less likely to browse and purchase from you. CTA’s don’t just entice people to buy; they can also help visitors navigate their way through your website. Buttons like “Learn More” or “Click Here” are great ways to keep people engaged on your website, which prevents them from leaving before becoming paying customers.
One of the biggest culprits driving customers away from your website is likely your design. Many visitors judge the book by its cover when it comes to websites, and they subconsciously expect your website to grab their attention. Your website design further impacts whether or not people will trust your brand and your company. You may have outstanding reviews and great products or services, but if your website is dull, dingy, and outdated, then it could be driving away customers.
Nothing will make people ditch your site like pop-ups and auto-play videos. Today’s consumers want the option to play a video, which indicates to you that they’re interested and want more information. But if you have it set to instantly play a video the moment someone lands on your home page, then you could be driving them away. Blasting them without their consent is a sure way to lose their interest, and they’re less likely to revisit you in the future.
Keep & Convert Your Customers
If your website is driving away customers, then it’s time to re-evaluate. Charley Grey will do an audit to find out what your pain points are and where you can improve before we dive into full-blown design, development, and management. Our clients love the fact that our websites keep and convert customers. So, what are you waiting for? Contact us today at (317) 991-1982.