Having a strong Internet presence is necessary. There is a simple truth when it comes to website success – if you want people to use your site, you need to make that site easy to use. You want to grow and attract new customers, but if your site is not user-friendly, then you’re doing your business more harm than good.
A User-friendly Website Design Will Increase Your Web Traffic
88% of Americans have negative feelings about brands with poorly performing websites and mobile apps. The more user-friendly your website is, the more confidence you will inspire in each of the customers who use your site. If they feel as though your website was designed specifically with them in mind, they will remember it and come back to use it each time they have a need that you could solve.
SOASTA’s 2013 Website and Mobile App Survey reveals how Americans feel about companies and their brand if they do not fulfill a user’s online expectations. Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include:
- Annoyance (75%)
- Frustration (69%)
- Distrust (19%)
- Anger (13%)
- Disrespect (12%)
For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked.
What Makes A Website User-Friendly?
In web design, user-friendly is about making it easy for visitors to find the information they need quickly and easily on any device. There are many ways to improve the usability, but here are a few important factors to keep in mind.
Mobile Compatibility
According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Don’t miss out! Having a mobile-optimized website is necessary.
Strategically Planned Content
Your website should present information in appropriate sections so visitors can navigate to what they are looking for with ease. If they can’t quickly find what they are looking for, they will find somewhere else to look. Always think from the perspective of your users.
Speed
Slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.
Don’t Make These Mistakes
If your website is committing any of these user-unfriendly mistakes, you are probably sending the wrong message.
Hiding Your Information
If you’re hiding your prices, you probably have something to hide. If you’re hiding your contact information, you look like you don’t care. Don’t make your visitors have to search for the information you should easily provide.
Beating Around The Bush
Get to the point. Who you are? What do you do? How can you help me?
Looking Outdated
Do you ever judge a business, by the way, the outside of their building looks? You image matters. If your website looks outdated and disorganized your victors think that same about your product or service.
Is Your Website Committing Any of These User-Unfriendly Mistakes?
Charley Grey is a Fishers, Indiana web design agency that builds and manages user-friendly websites for businesses all over the nation. Lets Talk!
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